Nike's Shanghai Marathon outdoor advertisement is very exciting

Nike's Shanghai Marathon outdoor advertisement is very exciting

The 2024 Shanghai Marathon has just ended. For Shanghai citizens, the most impressive thing may not only be the scene of 38,000 runners surging like a tide, but also the super eye-catching outdoor advertisements placed by NIKE.

The advertisements produced by NIKE for the Shanghai Marathon chose a highly saturated and bright fluorescent green color, which has a strong visual impact in outdoor environments.

The advertisement copy is even more concise and clear, without too much decoration and illustrations. It revolves around the theme of "Winners love to be abused", focusing on the key elements of the marathon and the core emotions of runners, such as the finish line, the second half of the challenge, and the full distance. It uses short and powerful language such as "The most ruthless check-in point is the finish line of the marathon" and "I'm here for the last 21K" to encourage all marathon runners who pursue excellence to dare to break through their limits.